Data Analysis

I analyse the data from my collected survey and convert them into chart for better interpreting. These data are from my 10 sets of survey done.

Demographic

The target of my survey is students because the KL Festival City is located near Genting Klang which mostly accommodated by students for TARUC and UTAR.

The data shows that Subway are favourable by both male and female students.

Question 1.

 The data shows that most respondents get to know about Subway by introduced from friend which takes up to 80% and only the 20% get to know by advertisement. This shows that Subway have to put more effort in advertising their product to let more people know about it.

Question 2.

Respondent 1: Healthy

Respondent 2: Expensive

Respondent 3: Healthy, fast and delicious food

Respondent 4: Healthy

Respondent 5: Huge sandwich, healthy, very full after ate

Respondent 6: Healthy Sandwiches

Respondent 7: Healthy

Respondent 8: Healthy

Respondent 9: Healthy Fast food

Respondent 10: Expensive

The answer shows that 8 of my respondents have the impression of Healthy towards Subway, 2 think it is Expensive. This means that Subway has already planted a Healthy image on most people mind.

Question 3.

This data shows that there are an average between 2-3 people goes to Subway weekly, monthly, biannually and annually. As the location of this Subway is in a shopping mall, there more competitor around it and student usually prefer to eat at nearby restaurants from there hostel. So, there are hardly to find those will go Subway to eat for everyday.

Question 4. 

This data shows that 6 of my respondents feel that the price for the meal in Subway is reasonable. 3 feel that the price is costly and 1 feels that is very costly. This is because students tend to have no income and need to be save for other purpose, they will feel that the price tend to be higher compare to other foods. Subway should introduce more promotion such as student price or free stuff to attract more student customers.

Question 5. 

This data shows that what do they think about worthiness of the meal they paid for. 60% think that it worth the price and 40% people think that is not worth it. This data just proved Question 3 as 6 out of 10 people think the price is reasonable and 4 think it is overpriced.

Question 6.

This data shows that 60% of the respondents think that Subway offer a variety of choice to them and 40% think that it isn't. Subway need to come out with more choice to meal to impress the customer so that they can get more choice.

Question 7.

This data shows that 7 out of 10 respondents feel that the quality of food from Subway is good and 3 think that is normal. Subway did a good job in maintaining their quality of food.

 Question 8.

This data shows that all of my respondents feel the taste of Subway is good. Subway has done a good job on this and have to keep this going on.

 Question 9.

This data shows that 3 of the respondents feel the nutritious of the food is great, 4 feel it is good and 3 feel it is normal. Subway built a very good healthy image on their brand name and have very good positive impression to customers.

 Question 10.

This data shows that the service provided by Subway is averagely good. Subway provided fast pace ordering and have good ordering section but have to improve more on the staff management.

 Question 11.

This data shows that the serving size of the meal in Subway is averagely small to make a person full.

Subway have to come out with an idea to satisfy the craving of its customer.

Question 12.

This data shows that the ranking of the factors affecting the customer to dine in Subway. The first place is Taste following by Size and Nutrition. Price and Service come at the end with the same rank. Subway have good way to manage their taste of meal based on my survey done but have to improve more on the size because it's the second factor that will influence customer to dine in there.