Conclusion

As a conclusion, I would like to summarize all the work together and give some recommendation. Firstly, customers love the the taste and nutritious of the sandwich from Subway. It is the main reason that customers keep coming and eat their sandwiches. The franchise company has done a good job in keeping this healthy image didn't goes anywhere but customers' mind. Subway has doing it promotion of Sub-of-the-Day right because many customers love it and attracted to it. Customers generally have great perspective toward Subway and satisfy with it.

Last but not least, I would like tell on what I learned during this research since this is the end of the blog. I can see that the Healthy image really keeping Subway on their track but to put it into the student market to compete other fast-food restaurant such as McDonald and KFC, Subway need to lower down their price and increase size of meal because some of the respondents found it pricey and doesn't satisfying their hunger. Subway can introduce a student price promotion to attract more student customers and offer the some 7-inch or 8-inch new promotion to customer to fill their craving of the food.