Research Method

The research methods that I used in conducting this research are both interview (qualitative research) and questionnaire survey (quantitative research) with Subway KL Festival City customers.

The interview is conducted by face-to-face with the interviewee. The reason to use this is because interview can get more details and interview with people of the similar age will be more casual.

For the Sampling or Method:

Population: Subway student consumers in Malaysia.
Sampling Frame: subway consumer in KL area
Sampling Unit: Subway in KL Festival City -Primary
                       Student customers visiting on Friday -Secondary
                       During the lunch time (1.00 - 2.00 pm) -Tertiary
                 

The sampling technique I used is quota sampling which falls under the category of non-probability sampling. Quota sampling is to set a target number of completed interviews with specified subgroups of the population of interest. The reason why I choose this method is it time-saving, low cost and easy to execute.

I had interviewed 3 student customers in Subway in KL Festival City on 19 July 2013. All of the interviewee are Chinese and of course all are students due to my sampling unit stated. The interview session carried on at the Subway store.