Tuesday, July 23, 2013

Quantitative Method (Questionnaire)

I used quantitative method to help me my data collection. I given 10 set of questionnaires to 10 different respondents to do the it. 

Dear respondent,
I’m from ABDM 4064 Business Research (BR) TARUC Advanced Diploma in Business Economics. The purpose of this survey is to find out the customer satisfaction towards Subway in KL Festival City. Therefore, to be able to conduct this survey I need some feedback from you, the valued respondent. I would be very grateful if you spent a moment to answer the questionnaire. Thank you.

Age: below 18 / 18-25 / 26-30 / 31-35 / above 35
Gender: M / F
Occupation: Student / Employed / Unemployed

1. How did you get to know about Subway?
           a)      Friend
           b)      Family
           c)      Internet
           d)     Advertisement
           e)      Chance upon
           f)       Other (please specify)


2. What is your first impression of Subway?




3. How frequent do you eat at Subway?
           a)      everyday
           b)      weekly
           c)      monthly
           d)     biannually
           e)      annually
           f)       Other (please specify)


4. What do you think of Subway’s price range for a meal?
           a)      Very Costly
           b)      Costly
           c)      Reasonable
           d)     Cheap
           e)      Very Cheap

5. Is the meal worth the amount that you paid for?
           a)      Yes
           b)      No

6. Do you think Subway offers a wide variety of menu/choice?
           a)      Yes
           b)      No

7. What do you think of the quality of food at Subway?
           a)      Bad
           b)      Not Good
           c)      Normal
           d)     Good
           e)      Great

8. What do you think of the taste of sandwich at Subway?
           a)      Bad
           b)      Not Good
           c)      Normal
           d)     Good
           e)      Great

9. What do you think of the nutritious of sandwich at Subway?
           a)      Bad
           b)      Not Good
           c)      Normal
           d)     Good
           e)      Great

10. What do you think of the service provided at Subway?
           a)      Bad
           b)      Not Good
           c)      Normal
           d)     Good
           e)      Great

11. What do you think of the serving size?
           a)      I Can’t Finish It!
           b)      Large
           c)      Medium
           d)     Small
           e)      I Feel Nothing At All!

 12. Rank the following factors that influence you the most to dine in Subway
       (Rank from 1 to 5, 1 being lowest influence and 5 being highest influence)


            Price:______
            Taste:______
            Nutrition:_____
            Size:_____
            Service:_____

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